Introducing Scientific Sentiment

Extracting meaning from volumes of scientific data is labor- and time-intensive. Quickly locating KOL statements containing positive support or serious concerns is difficult. Measuring the change in how KOLs feel about products over time – especially across multiple channels of communication – has been almost impossible.

To meet this need, we developed Sorcero Scientific Sentiment™ which uses advanced AI models to detect and tag sentiment (positive, negative, or neutral) on safety and efficacy topics across the records in a project. Sorcero Scientific Sentiment overcomes the shortcomings of traditional natural language processing (NLP) and sentiment solutions not built specifically for scientific data.

Sorcero Scientific Sentiment™ works in conjunction with Intelligent Medical Themes™ (IMT), Sorcero’s AI capability to automatically identify key themes in your medical data.

Unlike off-the-shelf sentiment models and tools, that are targeted toward mostly consumer use cases where a person's sentiment is usually black and white, HCP interactions are often mixed feelings. See the example below, where without Sorcero's Scientific Sentiment that is explicitly tied to the IMT's present, normal models would classify this interaction as Neutral or Mixed:

Using Scientific Sentiment

After Scientific Sentiment is activated for your Project by a Project Admin, you can quickly filter your data using the Sentiment filter:

You can also analyze your data by adding a Sentiment Trend Chart to a Dashboard:

Benefits

Data Transformation: Eliminate hours of manual content tagging (if you bother to do it at all) - our AI does it in minutes!
Insights Discovery: Instantly identify insightful records (records where HCPs express strong opinions) by filtering down to sentiment-bearing records.
Impact Measurement: Measure the success of your Data Disclosures and MSL practices by analyzing change in sentiment during critical data release dates and congresses.
Reporting: Enhance insight reports by including visually powerful Sentiment charts.
HCP Scoring and Segmentation: Instantly identify a list of HCPs that have concerns with the safety or efficacy of your product, and accelerate time to impactful engagement with these KOLs.